The Fieldkit
The Fieldkit is a curated list of the platforms and resources I use to build businesses that don’t burn us out. These are tools I trust, teach, and stand behind. Some links are affiliate links, which means I may earn a small commission if you choose to use them.
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Booking Software
BLVD
Most salon owners don’t have a revenue problem. they have a visibility problem.
BLVD gives you real-time data on productivity, retention, and pre-booking so you can make strategic decisions instead of emotional ones. It supports a seamless client experience while giving your team the structure they need to succeed. If you’re serious about scaling with clarity, this is the platform I trust.
BeautiSoul
There are endless options on the market for technology and software.It can easily cause decision fatigue. Any salon or spa owner that has navigated a software change knows how time consuming and taxing the process can be. This is where BeautiSoul founder, Rachel D'Angelo comes in. Rachel works with beauty business owners to help them choose software solutions that best support their company's needs and business goals. As a beauty industry and technology professional, Rachel has dedicated her career to doing the research so that you don't have to.
Financial Systems
Quickbooks
Money stress is one of the fastest paths to burnout. QuickBooks gives you a clean, integrated system to track income, expenses, payroll, and cash flow without spreadsheets scattered everywhere.
With real-time bank syncing and clear reporting, you can see where your business stands and make grounded decisions instead of reactive ones.
Operations
Spark Pro Global
Salon and spa ownership is not for the faint of heart. The energy is high and there are constantly a million moving parts. Sometimes, all you need is additional support to keep you organized, operating efficiently and focused on doing what you love the most. Spark Pro Global is a platform with virtual assistants specifically trained to help salon and spa owners. Founder, Heather launched this company because she saw the need for it as a salon owner herself. Schedule a call with them to explore how their team of VA's can help give you time back.
Aha! Talent Experts
The number one thing I hear from salon and spa owners is how challenging it is to attract the right talent and hire for longevity. Sometimes a job posting attracts everyone and anyone and you're left spending a considerable amount of time weeding through candidates that ultimately aren't aligned with your company. Alternatively, hiring traditional recruiters to handle the process can be cost prohibitive. That's where Andrea Hoffer, founder of Aha! Talent experts comes in. A former spa owner, she saw the need for a streamlined approach to hiring and became a recruiter, ultimately, building The Dream Hire Engine™, an AI-powered hiring system that is changing the way companies attract the right candidates. So, if you've had trouble hiring, reach out to Andrea today.
Marketing & Growth
Hootsuite
this is the platform that allows me to spend less time on social media and more time on what matters. Hootsuite gives you a centralized place to plan, schedule, and analyze your content across platforms so your marketing stays visible even when you’re focused on serving clients. If you want sustainable growth, your content needs structure, not last-minute energy.
Wix
Most founders delay building a real website because they think it has to be complicated. It doesn’t. Wix makes it possible to launch quickly with intuitive design tools, while still offering advanced features like booking integrations, blogs, client portals, and e-commerce as you grow. It’s a platform that meets you where you are and scales with your ambition.
Occipital Marketing
There is never a shortage of marketing firms and SEO "experts" knocking down your door when you own a business. Many cost a premium and very few deliver the results you are looking for. That's where Occipital Marketing comes in. They are marketing experts built for the salon industry. From retail growth strategies, to AI integration to SEO to social media to google ads to advanced analytics, they are proven experts to accelerate the results you are looking for.
Zach Kozdron Graphic Art
Canva is a tool, a skilled graphic designer is a strategy. i've worked with Zach Kozdron Graphic Art on two of my large business projects. From logo design, to website design, to strategizing how to leverage marketing into conversions- Zach and his team walk alongside you bringing tools, strategy and systems that help your business grow.
Leadership & Operations
books
Space Design & Treatment Room
Here are some of my favorite items i've used in my businesses:
waterproof massage table cover
for waxing, lashes, or messy treatments
portable high frequency machine
displays retail and professional product beautifully!
let your clients sample a product or a mixture you've created!
Product Lines
Clients ask me all of the time: "what are your favorite product lines that you've had in your salons & spas?"
Explore the list here:
epicuren discovery
I first experienced Epicuren during a facial at the luxury spa in florida. Midway through the treatment, the therapist massaged my arms with the Orange Blossom After Bath lotion and I remember asking, what is this? It smelled like sunshine and citrus and warmth. It felt elegant without being heavy. I was hooked.
What started as a personal love turned into a professional relationship. I carried Epicuren in my own salon and used it in the treatment room for years. It’s one of those lines that bridges results and ritual beautifully; enzyme-based technology, thoughtful botanical formulations, and textures that feel luxurious without being fussy.
I’ve always believed skincare should feel like care, not just correction. Epicuren does that well. It performs, but it also feels good in the hands and on the skin, which matters more than most people realize.
If you’re building a treatment menu, refining your retail shelves, or simply want skincare that feels elevated and effective, this is a brand I’ve trusted personally and professionally for years.
Botnia
i discovered botnia when i first opened my holistic skincare studio in Northern california. I was searching for a skincare line that could meet my guests' skin in the moment.
it was important to me to work with a company that valued education, holistic esthetics and organic formulations. This led me to botnia.
based in sausalito, california, botnia not only has their own micro-farm but they work with other sustainable farms procuring small batch botanicals that create an apothecary-style backbar. this way, you are able to custom mix and formulate each product for each step in the service cycle. Because skincare is never one-size-fits all. if that's not enticing enough, many of their retail products are customizable with your backbar as well.
their education platform, monthly esthetician meet-ups and ongoing support from their brilliant team truly sets botnia apart from most skincare lines.
